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The Rory Sutherland Interview.

Vice Chairman, Ogilvy UK.

Rory Sutherland founded Ogilvy's behavioural science practice. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is also the author of two books. 

Rory Sutherland in interview - The Truth Trade